Introduction to RealCart
What is RealCart?
RealCart™ is an e-commerce shopping cart program designed to allow a web site operator to add e-commerce to his or her web site in a matter of hours. RealCart™ is the result of taking the off-line shopping cart and adapting it for the internet’s World Wide Web. Since everyone already knows how to use an off-line shopping cart it makes it just as easy for anyone (of any computer skill level) to buy from your web site. The easier it is to buy the more you will sell.
The concept behind “Hidden” shopping carts on web sites account for an alarming amount of abandoned orders. An order becomes “abandoned” when the web shopper gives up in futility. When your shopper gets frustrated enough to give up trying to figure out how to complete a transaction on your web site you lose a sale. It’s as simple as that. RealCart™ was designed to virtually eliminate abandoned orders due to it’s straight-forward layout and simple user interface. The shopper is presented with a cart that stays visible the entire time the shopper is in your store. The cart only has two buttons, “Remove Item” and “Check Out.” Instead of the usual array of confusing buttons like “View Cart”, “Modify Cart”, “Recalculate Cart”, etc. the user only has to click “Check Out” to pay for his order.
Item quantities are even pre-filled so that the customer has only to click the “Add to Cart” button to place an item in his shopping cart. Of course the customer may order more than one of a particular product by changing the “1” to another number.
If we have said it once we have said it a hundred times... The fewer clicks the customer must make, the easier it is to buy something from your web site. RealCart™ makes it simple to buy from your store. Simplicity = more sales.
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